ADVERTISE WITH US MAGAZINE PROFILE By producing a quality, large format, 132 page, Ute specific magazine redesigned from the ground up, Express Publications is demonstrating a credible level of commitment to servicing the Ute market and creating a publication of which you can be proud to be a part. Aussie BRutes magazine is staffed by enthusiasts who live and breathe the scene, frequenting shows and cruises and browsing the ever-increasing number of online Ute forums, always on the look out for up to the minute content and the country’s most awe-inspiring feature Utes that form the basis of the magazine. Aussie BRutes will continue to present a true cross section of the Aussie modified Ute scene, with only the hottest feature Utes, show coverage, tech articles, news, and new Ute and product reviews filling each and every issue to the brim. Aussie BRutes is produced by the country’s leading niche magazine producer, Express Publications Pty Ltd. Our sister titles include Street Commodores, the longest running and top-selling single-make car magazine in the country; Australian 4WD Monthly, the top selling off-road enthusiast magazine in Australia; and HOT4S & Performance Cars, the country’s premier automotive lifestyle magazine. With a track record like this, you can bet Aussie BRutes is destined for big things. The quality of photography, writing and design evident in Aussie BRutes surpasses every other Ute magazine on the market. The presentation, accuracy and quality of the publication is something that we pride ourselves on at Aussie BRutes, and we feel that this has played a pivotal role in the magazine achieving the level of appeal that it has to this point. With the “new and improved” Aussie BRutes providing our readers with the same high quality content with which they are familiar in a bigger and better presented format, we’re certain that that level of appeal is only set to expand. READERSHIP PROFILE Utes are quintessentially Australian, and the Ute market is fast-growing and increasingly affluent, made up of dedicated enthusiasts with a real passion for modifying and enhancing their own Utes. This was a further influence behind the decision to reintroduce Aussie BRutes to the Australian marketplace. It’s impossible to ignore the recent upswing in both the quality and quantity of modified Utes on Aussie streets, tracks and at shows. This can be attributed to a number of factors, perhaps most notably the recent sales success of the two major domestic manufacturers- Holden and Ford. As a result Utes are now unbelievably fashionable, having now transcended the rural/urban barrier. These days you are just as likely to see a work Ute in outback NSW as you are to see a modified Ute cruising the ritzy streets of down town Melbourne or tearing up the burnout pad at a show. The Ute is a versatile vehicle by design, but as time goes on and their popularity continues to grow, this is proving to increasingly be the case. Indeed, the appeal of the Ute in Australia is as broad as you could imagine. For example, of all the cars featured in issue 13 (the first of the “new” issues) the owners ranged between a 17 year old female student to a 48 year old fencer and family man. From cashed-up tradies to retirees realizing a life-long dream, Ute enthusiasts are many and varied. Aussie BRutes want to be part of this rapidly expanding market, and we want you to come along for the ride with us! For all advertising enquiries, contact: Michael Coiro
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